Blei Ji

Especially in recent years, sustainability has become an increasingly important driving force behind many companies. One of them is Dutch designer label Blei Ji. Rooted in the principle that a truly valuable product can only be made with respect for the environment, the brand has a green heart yet maintains plenty of allure and sophistication. After completing her studies at the Gerrit Rietveld Academy in Amsterdam, Sanna Bleiji left for South America intent on finding a way to unite her passion for both nature and design. Her quest led her to Chile where she drew great inspiration from a fellow designer who created lamps using all-natural materials.